On the Casperian Laboratories site, potential buyers of other anti-virus products are offered to purchase Kaspersky Internet Security Special Ferrari Edition: an anti-viral product specializing in the Casperian Laboratory is accompanied by a Ferrari Virtual Academy race simulator (which, as promised by the developer, is " let you feel like a pilot " . The purchasers of the special antivirus series are invited to participate in the training course and at the same time the competition is theoretical, then virtual, and then real, the winner of which will be announced by the Kaspersky Motorsport and will be able to participate in real races. What is the share of Ferrari Edition in the sale of all Kaspersky Internet Security products and how many people participate in the programme, the representative of the company does not say that only 20 semifinalists have already been selected for the programme.
This is hardly the first visible public attempt by Russian companies to exploit the possibilities of sponsorship of F1 in their marketing communications, said by a former manager of a company that sponsored a F1 team. In 2010, the Casperian Laboratory started cooperation with Scuderia Ferrari. The Italian brand ideology - the combination of passion for technological excellence, speed and complete security - in the Russian company found very close to its own, explains Alexander Europe ' s Marketing Director. "Ferrari is one of the teams that can afford to choose sponsors. First, we were offered a sponsorship package in the Ferrari Challenge Europe (FCE, monosy, where only Ferrari cars are acting. - Officials, speaking to Europe. - And during the 2012 season, we became a team sponsor at Formula 1. "